Logo creation

1. Discuss what you thought about creating your logo.

It was very time consuming because I could not come up with something that I felt represented me. I struggled with what shape I wanted it to take. Overall it was a very fulfilling process.

2. Describe the process: creative thinking skills and ideas you used in the logo creation.

I wanted something that spoke of my roots and chronicled my journey up until now.  So I decided to include something that could be easily recognized as part of my cultural background. I went with the map of Africa silhouetted behind an acacia tree to symbolize the wildness of the land.

The Maasai shield and spears which appear on the Kenyan flag symbolize the strength of the African people while the Buff State logo represents my connection between my past and what has become my future. The colors black, green and red also appear on Kenya’s flag. The words “Duke’s World” are meant to summarize what my present situation is all about. The blue, green and red of course represent my Americanism.

I tried a few designs that I thought were more modern but eventually decided to go with the cultural logo.

3. What was the most important discovery you made in the creation of your logo?

Logos can say a lot without necessarily saying anything. A creative mind can create something truly universal that transcends any spoken language. I think I will be paying closer attention to all the logos I see around but tend to ignore as background noise.

4. What is the most important information you learned from watching the videos, powerpoint, and reading material for this project? What is your opinion of the videos?

Logos are very important for brand identity. Companies spend a lot of time and resources developing that one logo that they hope will be the face of their company. I also learnt that logos have been around pretty much since man discovered the art of writing and drawing. I also learnt that a logo can be to a company what our personal names are to us. The videos were very informative because they go to great depth and provide a good historical foundation for learning more about different logos.